Concept & Ideation
Concept and Ideation turns ideas into vision, and vision into action.
Whether launching a new initiative, product, or brand direction, we lead high-impact ideation sessions to fuel creativity, innovation, and strategic clarity. Our facilitation brings structure to inspiration — helping teams generate breakthrough ideas that are both visionary and viable.
Bold thinking. Smart execution.
Meet the Experts Behind The Services
Shannon Clement
Jay Paonessa is a visual storyteller, strategic leader, and creative risk-taker, rooted in decades of brand-building and driven by a constant curiosity for what’s next. He crafts powerful, lasting connections between customers and brands––whether directing national campaigns or crafting a brand from scratch. Alongside his “quiet-cool” client collaboration superpowers, Jay’s strategic insights and fearless creativity help brands stand out, stay relevant, and drive real growth.
Key Skills:
● Creative Direction
● Brand Development & Positioning
● Visual Storytelling
● Experiential & Campaign Strategy
● Copywriting & Messaging
● Mentorship & Team Leadership
● Client Relationship Management
Jay Paonessa
Shannon Clement
Cejae Tayten is a designer’s designer—a rare blend of visual strategist and executional talent. With over 20 years in design, they have delivered packaging, merchandising, and retail redesigns for nationally recognized brands. Cejae is the go-to for translating brand identity into real-world design that drives results.
Key Skills:
-
Graphic Design & Art Direction
-
Brand Identity Systems
-
Packaging Design
-
Retail Merchandising
-
Layout & Production Expertise
-
Print & Digital Design
Cejae Tayten
Shannon Clement
John Zoppi is a digital media leader with a production pedigree that spans broadcast, digital, and live content. With a deep understanding of audience engagement, he designs content experiences that perform. At D. Roth, he leads all things media—from video strategy to digital platform builds—and brings a storyteller's touch to every deliverable.
Key Skills:
-
Digital Strategy & Content Marketing
-
Video Production & Post-Production
-
Live Event Broadcast
-
Multi-Platform Campaigns
-
Creative Direction
-
Brand Engagement via Media
John Zoppi
Available Services
Innovation doesn’t happen by accident—it happens through guided thinking and purposeful exploration. This offering helps teams unlock ideas, refine direction, and turn vision into a smart, executable strategy.
1
Innovation Workshops & Sprint Design
We facilitate insight-rich ideation sessions that unlock new ideas and solve real challenges using design thinking principles and collaborative frameworks. We help your team explore possibilities and prioritize actionable solutions. These workshops bring creativity and alignment into a shared space.
2
Creative Brainstorming & Concept Development
We guide diverse teams through structured, yet dynamic, brainstorming exercises to move from loose ideas to focused concepts. Our tools support divergent thinking while grounding every idea in strategic relevance. The outcome: clear direction, creative clarity, and energized stakeholders.
3
Business Model Exploration
Helping businesses pressure-test, refine, and rethink their business models to match the realities of today’s market is our sweet spot. This includes evaluating revenue streams, operational pathways, and customer value propositions. Our process turns theoretical ideas into validated, scalable models.
4
Cross-Functional Ideation Facilitation
We bridge silos by bringing departments together to co-create from different angles and experiences. Our role is to spark collaboration while guiding alignment toward shared goals. These sessions generate buy-in and surface insights you might otherwise miss.
