Branding & Design
Branding & Design crafts brands that communicate, connects emotionally, and competes confidently
We help businesses define and refine their brand identity with intention and clarity. From visual design to brand positioning, we build brands that align with your values, resonate with your audience, and support long-term business goals
Design with purpose. Brand with impact.
Meet the Experts Behind The Services
Shannon Clement
Jay Paonessa is a visual storyteller, strategic leader, and creative risk-taker, rooted in decades of brand-building and driven by a constant curiosity for what’s next. He crafts powerful, lasting connections between customers and brands––whether directing national campaigns or crafting a brand from scratch. Alongside his “quiet-cool” client collaboration superpowers, Jay’s strategic insights and fearless creativity help brands stand out, stay relevant, and drive real growth.
Key Skills:
● Creative Direction
● Brand Development & Positioning
● Visual Storytelling
● Experiential & Campaign Strategy
● Copywriting & Messaging
● Mentorship & Team Leadership
● Client Relationship Management
Jay Paonessa
Shannon Clement
Cejae Tayten is a designer’s designer—a rare blend of visual strategist and executional talent. With over 20 years in design, they have delivered packaging, merchandising, and retail redesigns for nationally recognized brands. Cejae is the go-to for translating brand identity into real-world design that drives results.
Key Skills:
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Graphic Design & Art Direction
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Brand Identity Systems
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Packaging Design
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Retail Merchandising
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Layout & Production Expertise
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Print & Digital Design
Cejae Tayten
Shannon Clement
John Zoppi is a digital media leader with a production pedigree that spans broadcast, digital, and live content. With a deep understanding of audience engagement, he designs content experiences that perform. At D. Roth, he leads all things media—from video strategy to digital platform builds—and brings a storyteller's touch to every deliverable.
Key Skills:
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Digital Strategy & Content Marketing
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Video Production & Post-Production
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Live Event Broadcast
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Multi-Platform Campaigns
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Creative Direction
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Brand Engagement via Media
John Zoppi
Available Services
Building a brand takes more than visuals—it takes strategic clarity and cohesive execution. This offering combines insight, creative direction, and systemized storytelling to help you craft a brand that performs and endures.
1
Brand Strategy & Architecture
Defining a brand architecture that scales with your business and delivers clarity to your audiences. By aligning your purpose, positioning, and promise, we help you build a brand that speaks with focus and intention. This foundation supports stronger messaging and deeper market connection.
2
Visual Identity & Creative Direction
Our team designs visual systems—from logos to complete brand guides—that embody your values and voice. We balance aesthetics with functionality to ensure consistency across all touchpoints. Every visual element is purposeful, intentional, and built to elevate your brand experience.
3
Messaging & Tone-of-Voice Development
Our crafted systems are compelling, cohesive, and easy to activate. From brand statements to tone-of-voice guidelines, we help you communicate with confidence and clarity. These frameworks give internal teams the language they need to connect with every audience segment.
4
Digital & Print Design Execution
Whether you need a refreshed website, pitch deck, or branded collateral, we create design assets that are both beautiful and effective. We translate your brand identity into high-impact visuals that drive engagement. Our work spans campaigns, corporate templates, and experiential design.
