Digital Marketing
Digital Marketing drives growth with a digital strategy that performs, adapts, and connects.
We help brands harness the power of digital to engage audiences, convert leads, and scale visibility. From campaign planning to creative execution, our team blends analytical insight with creative strategy to ensure your digital presence works as hard as you do.
Whether you’re launching a new initiative or optimizing an existing platform, we bring the tools, structure, and innovation needed to make every click count.
Creative strategy meets performance-driven execution
Meet the Experts Behind The Services
Shannon Clement
John Zoppi is a digital media leader with a production pedigree that spans broadcast, digital, and live content. With a deep understanding of audience engagement, he designs content experiences that perform. At D. Roth, he leads all things media—from video strategy to digital platform builds—and brings a storyteller's touch to every deliverable.
Key Skills:
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Digital Strategy & Content Marketing
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Video Production & Post-Production
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Live Event Broadcast
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Multi-Platform Campaigns
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Creative Direction
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Brand Engagement via Media
John Zoppi
Shannon Clement
Shannon Clement brings a wealth of experience in managing complex, high-stakes projects with precision and agility. From events to production workflows, she’s known for executing across multiple timelines while balancing client expectations and team deliverables. Shannon excels at communication, scope alignment, and timeline navigation—especially when every detail counts.
Key Skills:
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Project & Program Management
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Client Engagement
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Scope & Timeline Management
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Vendor & Stakeholder Coordination
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Process Improvement
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Event & Production Logistics
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Space Marketing
Shannon Clement
Available Services
A strong digital presence begins with strategy and culminates in results. This offering combines campaign design, content creation, and performance optimization to help you connect, convert, and grow.
1
Digital Marketing Strategy
We design comprehensive digital marketing strategies that connect your audience across platforms—from email and web to social and paid media. Each plan aligns with your business goals and brand voice, backed by performance data and audience insight.
2
Content Creation and Execution
We craft content that informs, inspires, and converts. From email sequences and paid ad copy to video scripts and blog content, everything we produce is purpose-built for engagement and aligned to your broader messaging strategy.
3
Performance Analytics and Optimization
Our team tracks what matters and refines your campaigns in real time. We monitor KPIs, conversion metrics, and user behavior to continually improve your ROI and scale what’s working.
4
Digital Brand Alignment
We ensure your visual identity, tone, and messaging are cohesive across every channel. From landing pages to ad visuals, we deliver assets that feel aligned, consistent, and compelling—so your digital presence reinforces the brand you’re building.
