Situation: Faced with an evolving market, Winegard needed more than a digital transformation—they needed to uncover hidden opportunities for growth. By restructuring their marketing approach and streamlining operations, we helped Winegard tap into the full potential of their market presence, driving a 100% enhancement in customer experience and transforming their business from reactive to proactive. 
Action: ~ Implemented a holistic marketing strategy and strategic initiatives. ~ Launched new project management software. ~ Rebuilt the website on a scalable e-commerce platform. ~ Restructured the online product catalog. ~ Revamped marketing workflow and reorganized the marketing team. ~ Refined product pricing strategy and improved legal compliance. Result: ~ 30% cost saving per employee with new project management software. ~ 100% enhancement in customer experience with the new website. ~ 50% improvement in marketing department performance. ~ Successful transition of marketing assets and customer data. ~ Implemented a forward-thinking naming convention for the product catalog. ~ Provided strategic guidance for software engineering projects.