​Market Research:
​ Qualitative & Quantitative
Qualitative and quantitative market research informs decisions with clarity and confidence.
We deliver custom research solutions that blend data and depth — uncovering customer needs, market trends, and untapped opportunities. From qualitative insights to statistical analysis, our research informs strategies that are evidence-based and results-driven.
Insights that shape vision and guide direction.
Meet Our Experts Behind The Services
Shannon Clement
Pamela Taylor is a strategic powerhouse in marketing and brand development. Her work with The MAP Group focuses on multicultural and inclusive marketing, helping companies connect authentically with diverse audiences. Pamela has built partnerships for global brands and is known for her ability to build programs that deliver on both purpose and profit.
Key Skills:
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Strategic Marketing & Partnerships
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Multicultural Marketing
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Brand Positioning
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Campaign Development
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Corporate Sponsorship & CSR
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Market Expansion Strategy
Pam Taylor
Shannon Clement
Paula Tripp is a master at making data tell a story. She blends qualitative insight with behavioral analytics to provide clients with actionable recommendations. Paula's strength lies in turning complex research into clear strategies. Her work informs product development, brand strategy, and customer engagement campaigns.
Key Skills:
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Consumer & Market Research
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Behavioral Insights
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Data Storytelling
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Survey Design & Analysis
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Focus Groups & Interviews
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Strategic Research Consulting
Paula Tripp
Available Services
Research is only as valuable as what you do with it. This offering helps you uncover meaningful insights and turn them into confident, data-backed decisions that move your business forward.
1
Consumer Insights & Behavioral Research
We go beyond demographics to understand the behaviors, motivations, and unmet needs of your customers. Through in-depth interviews, observations, and thematic analysis, we deliver insights that inform product, messaging, and brand strategy. This level of clarity helps you connect more meaningfully with your audience.
2
Quantitative Surveys & Analytics
Our custom surveys deliver reliable, statistically sound data that answers key business questions. From customer satisfaction to concept testing, we help you validate assumptions and make confident decisions. Our analytics provide clarity—not just data.
3
Competitive & Market Landscape Studies
We assess competitor positioning, emerging trends, and market gaps to give you a strategic edge. Our deliverables go beyond “what’s happening” — they show you what’s possible. These insights become the groundwork for smarter strategic moves.
4
Message and Concept Testing
Before you go to market, we test your creative ideas with the audiences that matter most. We gather feedback, surface potential friction points, and refine direction based on real-world responses. This helps reduce risk and increase impact.
