Meet Daphne Rothlisberger
Founder | Strategy Consultant | Certified Executive Coach
Who Am I
With over 20 years of experience leading strategy, growth, and transformation initiatives across industries, I’ve partnered with global brands, scaling startups, government agencies, and mission-driven organizations to turn complexity into clarity and momentum into measurable results.
My background spans strategic consulting, marketing and brand development, operational leadership, and executive coaching. I’ve served as a Vice President, Managing Director, Growth Strategist, Brand Architect, and Advisor—and in every role, I’ve focused on one thing: helping people and businesses unlock their potential and move forward with purpose.
Why I Started D. Roth Group
I founded D. Roth Consulting Group to close the gap between vision and execution—and to challenge the idea that strategy and empathy can’t coexist.
Too often, leaders are given generic advice or disconnected solutions. I wanted to create something different: a collaborative consulting group that offers deep strategic expertise and human-centered partnership. One that's nimble enough to adapt, experienced enough to lead, and bold enough to ask the right questions.
Our clients don’t come to us just for strategy—they come to us for clarity, truth, momentum, and impact.
What I Believe
I believe leadership is about vision and vulnerability. I believe businesses succeed when their people are aligned, empowered, and supported. I believe imperfection is not weakness—it’s what makes growth real.
My approach combines strategic insight, executive coaching, and transformational thinking rooted in the belief that change is not only possible—it’s necessary, and it can be done with grace, grit, and intelligence.
At D. Roth Consulting Group, we don’t just deliver recommendations. We partner, co-create, and walk alongside the leaders and teams driving meaningful change.
Just The Details
Published Work
Carving Your Niche in Food
and Beverage Industry
Success Stories
Positioning for Growth in a Changing Landscape
Situation: Faced with an evolving market, Winegard needed more than a digital transformation—they needed to uncover hidden opportunities for growth. By restructuring their marketing approach and streamlining operations, we helped Winegard tap into the full potential of their market presence, driving a 100% enhancement in customer experience and transforming their business from reactive to proactive. 
Action: ~ Implemented a holistic marketing strategy and strategic initiatives. ~ Launched new project management software. ~ Rebuilt the website on a scalable e-commerce platform. ~ Restructured the online product catalog. ~ Revamped marketing workflow and reorganized the marketing team. ~ Refined product pricing strategy and improved legal compliance. Result: ~ 30% cost saving per employee with new project management software. ~ 100% enhancement in customer experience with the new website. ~ 50% improvement in marketing department performance. ~ Successful transition of marketing assets and customer data. ~ Implemented a forward-thinking naming convention for the product catalog. ~ Provided strategic guidance for software engineering projects.
Career Brands
